Industrial · AURebrand3D / 360°
BTH Products
A wholesale, trade-direct rebrand for a maker of heavy-duty trailers, coolrooms and floats — anchored by an interactive 3D coolroom.
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The build
Industrial buyers want to inspect the product before they commit. We rebuilt BTH around an interactive 3D coolroom that customers can spin, open the doors of, and inspect from every angle — turning a spec sheet into a hands-on demo.
The rest of the site is engineered for trade: clear product lines, direct-to-trade positioning, and a fast, modern foundation that replaced the previous brand presence.
Highlights
- Interactive 3D coolroom — spin, open, inspect
- Trade-direct, wholesale positioning
- Full rebrand on a fast modern stack
More work
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