Skip to content

Growth ring: Websites and apps

Websites and web applications

A website that answers customers before they reach for WhatsApp.

We design and build business websites, online stores and web applications that open quickly on a phone, explain what you do in plain language and make the next step obvious. You work directly with the team designing and building it, from the first video call to launch day and beyond.

Custom websites, online stores and web apps in English, Arabic or both, with proper right-to-left layouts. This is the heartwood everything else grows from.

Who this is for

Custom website development means a site built in code for your business (we use Next.js, React and TypeScript) rather than a stretched template. We build business websites, online stores and portals for companies in Dubai, Abu Dhabi, Sharjah and across the UAE, and every build is ready for Arabic and English. You get a written scope, a private preview link throughout, and a finished site in accounts you own.

Problems we solve

Most visitors arrive on a phone, and the site is slow to open.
We build server-rendered pages, size images and fonts properly and keep third-party scripts in check, then measure speed on a mid-range phone before launch rather than guessing.
People visit, then message a competitor instead.
Every page gets one job and a clear next step. Enquiry forms ask only what you need, and a 'Message us on WhatsApp' button with a pre-filled message sits where people expect to find it.
Adding Arabic later would mean a rebuild.
Every build uses layout rules that flip cleanly to right-to-left, so an Arabic version can be added without starting again. If you need both languages at launch, our bilingual websites service covers it.
Leads, bookings and quotes are scattered across different inboxes.
A small web application or integration can send enquiries to your CRM, confirm bookings by email and keep a record of every lead, so nothing depends on one person's phone.

What's included

Structure and content plan
The pages you need, what each one is for, and the questions customers ask before they buy. Page topics are matched to what people in the UAE actually search, so SEO starts on day one.
Design in your brand
Mobile-first designs built around your real content and photography, approved by you before development begins.
Custom development
Next.js, React and TypeScript, or Angular for larger applications. Accessible markup and clean code that another developer could pick up.
E-commerce stores
Catalogues, filters, cart and checkout, with prices in AED. Checkout can connect to payment options available in the UAE, such as Stripe, Network International N-Genius, PayTabs, and Tabby or Tamara instalments. Each provider approves your business directly.
Enquiry and booking flows
Short forms with a clear consent checkbox, WhatsApp click-to-chat links, booking widgets and quote requests, each tracked so you can see which pages bring in enquiries.
A launch done properly
Redirects from old URLs, analytics, Google Search Console and Bing Webmaster Tools, speed and accessibility checks, and a walkthrough of how to manage your site.

How it works

  1. 1

    Discovery call

    A video call on Zoom, Teams or Google Meet about your business, your customers and what the site must do. No charge and no obligation.

  2. 2

    Scope and quote

    A written scope covering pages, features, languages, timeline and price in AED, agreed before any work starts.

  3. 3

    Design

    We design the key pages first, so you can approve the direction while changes are still quick to make.

  4. 4

    Build and review

    We build on a private preview link that you and your team can check on your own devices.

  5. 5

    Launch and handover

    Go-live in your accounts, with redirects and tracking in place and a written handover.

All work
How much does a website cost in the UAE?

It depends on the number of pages, whether you need one language or two, custom features such as bookings or an online store, and how much content is ready. We confirm the price in writing, in AED, once the scope is agreed. Pick a budget band in the contact form and we will tell you honestly what it can cover.

How long does a website take?

It depends on the number of pages, whether content is ready and whether there are custom features. A focused business site usually takes weeks rather than months, while a web application depends on its scope. The timeline goes in the written quote, with allowance for Ramadan and Eid where they fall.

Do you use templates or page builders?

Most of our builds are custom Next.js sites, which keeps them fast and avoids paying for features you don't use. If a hosted platform suits your budget better, we will tell you.

Can we update the site ourselves?

Yes, where you need to. We agree which parts your team edits (team profiles, listings, blog posts, products) and set up editing tools to match.

Who owns the website?

You do. The domain, hosting and code repository are set up in your company's name, or in accounts you already have.

Tell us what you need

Send a few lines about your business and the project. Our team will reply with questions or a time for a video call.