Fragrance house
IBRAHIM Fragrances
Sydney, Australia
Growth ring: Marketing and leads
Digital marketing and lead generation
Know which clicks turn into conversations.
Ad budgets are wasted when the landing page is slow, the form asks too much, or nobody can tell whether a WhatsApp chat came from Google, Instagram or a property portal. We build the landing pages and tracking, and set up campaigns in your own ad accounts, so you can put money where enquiries actually come from.
Google Ads and Meta campaigns, landing pages and conversion tracking, so you can see which spend brings enquiries and which does not.
Who this is for
Lead generation is the part of digital marketing that turns visitors into enquiries you can follow up. For UAE businesses we build campaign landing pages in English and Arabic, set up Google Ads and Meta campaigns in your own accounts, and track WhatsApp clicks, calls and form submissions as conversions. Each lead reaches your inbox or CRM with its source attached, and we never promise lead numbers.
- Businesses running Google or Meta ads that point to a general home page
- Teams who can't tell which channel brought in last month's enquiries
- Brokers, clinics and service firms whose leads arrive on WhatsApp and get lost
- Companies launching a product, project or offer that needs its own page fast
Problems we solve
- Ads send people to the home page, and they leave.
- A dedicated landing page matches the ad's promise, answers the obvious questions and has one action. Arabic and English versions match the language of each campaign.
- WhatsApp enquiries can't be traced to a campaign.
- Click-to-chat buttons are tracked as conversion events, and pre-filled messages can name the page or offer, so you know where each chat started.
- Leads sit in one person's phone.
- Form leads go to your CRM or a shared inbox with the source, page and consent recorded, so follow-up doesn't depend on who happened to be online.
What's included
- Campaign landing pages
- Fast pages for Google Ads and Meta campaigns, in English, Arabic or both, with a single clear action and nothing to distract from it.
- Campaign set-up
- Google Ads and Meta campaigns set up in your own ad accounts, so the data and the access always stay with you.
- Conversion tracking
- Google Analytics 4 and ad-platform conversion events for forms, WhatsApp clicks, calls and brochure downloads, tested before campaigns go live.
- Consent-first forms
- Short forms with an unticked consent checkbox and a separate opt-in for follow-up messages, designed around the opt-in standard of the UAE Personal Data Protection Law (PDPL).
- Lead routing
- Enquiries delivered to email, your CRM or both, tagged with source, campaign and page.
- Reporting
- A monthly view of enquiries by channel and page, so budget decisions rest on leads rather than clicks.
How it works
- 1
Review
We look at your current campaigns, pages and how leads arrive today.
- 2
Measure first
Tracking is fixed before anything else, so every later change can be judged properly.
- 3
Build and launch
Landing pages and forms are built and tested on a preview link, then campaigns go live.
- 4
Improve
A monthly review of what each page and channel brings in, then the next change.
Related work
All work
Questions
Do you run our ad campaigns?
Yes. We set up campaigns in your own Google Ads and Meta accounts and review them each month alongside the landing pages and tracking. For larger budgets, we are happy to work alongside a specialist ads manager while we look after the pages and measurement.
Do you handle influencer marketing or social media posting?
No. In the UAE, promotional posting on social media is covered by the Advertiser Permit rules, so that work sits best with you or a specialist agency. We build the pages and tracking those campaigns point to.
Will we need a cookie banner?
If your tracking uses cookies, yes: we set analytics and ad tags to stay off until visitors accept. Where you only need basic numbers, cookieless analytics can avoid the banner altogether.
How many leads will we get?
We can't promise a number, because it depends on your offer, budget and market. What we can promise is that you will know where every tracked lead came from.
How much should we budget for digital marketing?
There are two parts: your ad spend, paid directly to Google or Meta, and our work on pages, tracking and campaigns. Both depend on your market, your goals and how many campaigns you run. Pick a budget band in the contact form, or the ongoing monthly option, and we will suggest where to start.
Tell us what you need
Send a few lines about your business and the project. Our team will reply with questions or a time for a video call.